Entrepreneurial Marketing by unknow

Author:unknow
Language: eng
Format: epub
Publisher: John Wiley & Sons, Incorporated
Published: 2023-03-14T00:00:00+00:00

Customer

We must continuously pay attention to what is happening with our customers, whether these are new or have been with our company for years. We need to monitor if they switch or defect to other competitors. We also have to measure the level of satisfaction and loyalty from our existing customers.

Generation Z (iGen, or a centennial) is associated with those born between 1997 and 2012. These individuals have been raised with an internet network, social media, and smartphones. They tend to be more financially pragmatic and risk‐averse. Like Gen Y, Gen Z cares about social causes, corporate responsibility, and being environmentally friendly. Moreover, Gen Z has different values from other generations. They have YOLO, FOMO, and JOMO:20

You only live once (YOLO). The present is the only time for them to live life to the fullest. Gen Z will invest and pursue what they love, such as learning a new language, or backpacking across Europe or Africa. For this generation, we might hear, “Life is short; let's buy the bag!”

Fear of missing out (FOMO). The fear or regret of not being part of an activity or something that others are experiencing. Gen Z will buy what their friends or circle have, take a picture at some famous places to be part of society, or exit their current job to pursue their dream.

Joy of missing out (JOMO). They have already experienced FOMO and YOLO. Now they have realized that the answer is JOMO. They do not get involved in certain activities, especially those related to social media or entertainment. They also do not like to compare or compete, and they believe that the source of happiness is from their lives and work.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.